Since 2011, Soulection has been a cornerstone of creativity for innovative musicians, crate-digging DJs, and open-minded fans from across the world. What began as an independent radio show has since blossomed into a global community of artists and audiences.
With a desire to fuel the lifestyle that Incase had become so known for in the past (collaborations with Stussy, KAWS, Undefeated, Andy Warhol, etc.), Incase created a collection and campaign that would serve Soulection’s global, music driven lifestyle while promoting a new category of products.
Art Direction, Product Ideation, Design